Anytime Fitness General Manager

ANYTIME FITNESS – WELWYN GARDEN CITY

Role Overview

As General Manager of Anytime Fitness Welwyn Garden City, you are responsible for leading all aspects of the club’s performance. This includes driving membership growth, delivering an outstanding member experience, leading and developing your team, and ensuring the club operates to the highest standards. You are the face of the business locally, creating a welcoming, high-energy environment where members feel supported, motivated, and part of a community.

Commercial Performance & Growth

• Drive membership sales through proactive outreach, local marketing, and lead generation

• Deliver against key KPIs including membership growth, retention, and revenue targets

• Maximise secondary spend opportunities including PT and retail

• Analyse performance data and implement action plans to improve results

Member Experience & Retention

• Create a consistently exceptional member experience

• Drive engagement through events, challenges, and regular communication

• Actively manage member feedback (including NPS) and take action to improve satisfaction

• Build strong relationships with members to foster loyalty and retention

Team Leadership & Development

• Recruit, train, and develop a high-performing team

• Set clear expectations and hold the team accountable for results and behaviours

• Lead by example with energy, professionalism, and a strong work ethic

• Create a positive and motivating culture within the club

Operational Excellence

• Ensure the club is clean, safe, and fully compliant at all times

• Maintain high standards across all areas of the facility and equipment

• Manage rotas, payroll, and cost control effectively

• Ensure all systems and processes are followed consistently

Community & Brand Presence

• Build strong relationships within the local community and businesses

• Represent Anytime Fitness as a premium, accessible, and supportive brand

• Drive local partnerships to increase brand awareness and membership Key Skills & Experience

• Proven experience in a management role within fitness, hospitality, or retail

• Strong commercial awareness with a track record of delivering result

s • Passion for health, fitness, and helping people achieve their goals

• Excellent leadership and people development skills

• Strong communication and organisational ability

• High levels of energy, resilience, and self-motivation

Key Behaviours

• Leads from the front and sets the standard

• Takes ownership and accountability for results

• Builds strong relationships with members and team

• Proactive and solutions-focused

• Consistently delivers a high standard of service What Success Looks Like

• Growing and engaged membership base

• High retention and strong member satisfaction scores

• A motivated, high-performing team

• A clean, safe, and welcoming club environment

• Strong presence and reputation in the local community